Partners

FLEUR D’ORANGER

Fleur d’Oranger: a history of perfume from Provence

Virginie and Antoine Roux created Au Pays de la Fleur d’Oranger in 1998 out of their shared passion for regional flowers and fragrances which molded their landscape and families for generations in Provence.

The couple grew up with fond memories of the comforting scents from the bitter orange and rose centrifolia flowers, which have become their statement scents.

Virginie and Antoine have continued with their family tradition in the Grasse perfume industry by cultivating the resources from their surroundings. La Colle sur Loup was one of the region’s greatest suppliers of Bitter Orange Blossom and Centifolia Rose, until the winter of 1956, when the village suffered 25 days of freezing temperatures. To the devastation of the community, all but a few Orange Blossom trees perished. Today, the oldest existing Orange Blossom tree in La Colle sur Loup still stands, proudly and symbolically, in the garden of Virginie and Antoine Roux.